Generative AI has drastically cut the cost of producing content. That doesn't automatically mean more relevance. If anything, without a clear point of view, what grows fastest is the sheer volume of interchangeable content.
Clarity stays scarce
Content that's worth something answers a specific question, takes a position you can trace, and helps someone decide. AI can speed up research and production. The judgment call — what to select, sharpen, and stand behind — stays human.
When everyone can produce more, the decision about what doesn't get published matters more than ever.