Day 1
AI fundamentals & strategy
How LLMs and their architectures work, and how to find the use cases that are worth it for your company.
Become a certified AI manager in 5 days.
Practical, subsidy-eligible and useful on Monday morning. We train leaders and teams to design, evaluate and roll out applied AI systems inside their organisation.
5 intensive daysUniversity certificateUp to 100% subsidised
The course at a glance
- Duration
- 5 intensive days. Other formats range from a 3-hour workshop to a 6-week course.
- Certificate
- University certificate, with partners including the University of Cape Town and Allensbach University.
- Format
- Online, hybrid or on site at House of Communication Munich. In-house or open sessions.
- Who it's for
- Executives, marketing, sales, HR and whole teams.
Subsidy-eligible: we check your eligibility for free.
From AI user to AI manager.
Five modules, each building on the last, for decision-makers who need to separate strategic relevance from technical feasibility.
Day 2
Data infrastructure & APIs
Connecting interfaces, the privacy basics that matter, and building a clean data pipeline.
Day 3
Agentic workflows
Building autonomous AI agents, enterprise-grade prompt engineering and orchestrating several systems.
Day 4
Evaluation & testing
Making quality measurable, catching hallucinations and defining KPIs you can trust for AI features.
Day 5
Rollout & scale
Change management, rollout strategy and compliant operation in regulated markets.
What you walk away with after 5 days.
Not a certificate for the drawer, but a complete AI operating system for your company that you put to work the following Monday.
Your outcome
A university certificate, with partners including the University of Cape Town
Your own prompt library and AI playbook
At least one automated workflow, built and running
A 90-day roadmap for your company
A template for your internal AI policy
In-house
In-house training for your whole team.
We tailor the curriculum to your IT infrastructure, your industry's challenges and your internal security policies. On site in Munich or fully remote.
Request an in-house proposalYour advantage
Custom cases built on your own company data.
A GDPR-compliant sandbox environment
A focused review of the AI platforms that matter to you
Training sessions dedicated to your team
Your certificate comes from an accredited university.
No castles in the air: our programmes are academically vetted, TÜV-certified and give you an internationally recognised career edge.
- Officially accredited ECTS credits
- An official academic transcript
- Lifetime access to the alumni network
The Modesty Argument Academy
Certificate
AI Manager
Awarded for outstanding achievement in applied AI engineering and strategic leadership.
- Issued
- June 2026
- Accreditation
- 5 ECTS credits
More AI courses and intensive workshops.
From a one-day sprint to deep system integration. Pick the format that fits your role.
- 1 day
AI training for everyday work
A one-day online training covering the AI basics for email, calendar, content and organisation.
- 5 days
Certified KI Marketing Manager (FH) (opens akademie-marketing.com in a new tab)
A five-day premium training in AI-driven marketing, with a university certificate.
- 5 days
Certified KI Brand Manager (FH) (opens akademie-marketing.com in a new tab)
A five-day course in which participants build an AI-driven brand book with GPT.
- 2 days
KI Marketing Seminar (opens akademie-marketing.com in a new tab)
A two-day intensive seminar on AI strategy, content and campaign management.
- 6 months, part-time
Certified KI Practitioner (FH) programme (opens akademie-marketing.com in a new tab)
A part-time programme worth 30 ECTS on AI fundamentals and prompt engineering.
- 3 months, part-time
Certified KI Master (FH) programme (opens akademie-marketing.com in a new tab)
An advanced expert programme on cutting-edge AI technology and governance.
State-subsidised
AZAV-approved for Germany's Federal Employment Agency. Funding is available for employees and SMEs.
Up to 100% government funding available.
Our programmes qualify for German state training grants such as the Qualifizierungschancengesetz or the Bildungsgutschein. We help you and your HR team with the application, free of charge.
Frequently asked questions about our courses.
No. The course is designed so that executives and teams without a coding background can apply everything hands-on.
Complete the programme and the practical assignments, and you receive the AI Manager certificate.
Yes. The five training days can run back to back or be scheduled around your team's workload.
Ready to start your team's AI transformation?
Tell us what you want to achieve. We put together an in-house format that fits exactly that.