ROUTE / BLOG

Thoughts on marketing, design, and AI.

What we learn, we share. Across our channels we talk about AI in
everyday work, honest marketing, and entrepreneurship.

– 03 LATEST ARTICLES

Latest articles.

AI GAP41% USE IT. 2% LEAD WITH IT.
JULY 2026

41 percent use AI. 2 percent actually lead with it.

Why Germany doesn't have an AI problem — it has a leadership problem.

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CLARITYCONTENT GOT CHEAP.
JUNE 2026

Content got cheap. Clarity didn't.

Why most AI content is boring — and what actually makes it valuable.

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AI ACTNO PANIC. A PLAN.
MAY 2026

AI labeling is coming. No panic — just a plan.

What the EU AI Act actually asks of your marketing — and what it doesn't.

Read

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